November 4, 20262 min read
How much does custom software cost (and why nobody should answer that on day one)
A realistic range, the three variables that move the number, and how to compare it against spreadsheets and patches.
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What we learn while building
Working notes on custom software, AI agents, data and cybersecurity. No hype: what we tried, what worked and what did not.
October 28, 20262 min read
What GEO is and why your next visit may come from ChatGPT
GEO is about getting cited by generative engines. What it covers, what does not work, and how to measure it.
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