Negozona: franchise marketplace and lead CRM
A business and franchise marketplace rebuilt on production AWS: catalog, qualified leads, mobile performance and observability.
What it is Negozona
Negozona is the business and franchise marketplace of the Franquiday group. It needed to leave behind a slow static portal to support campaigns and demand peaks.
We rebuilt it on production AWS: EC2 with autoscaling, Lambda, multi-AZ RDS and CloudFront, with a qualified lead pipeline routed to each franchise.
The challenge
- A slow static portal that could not scale to campaign or Franquiday peaks.
- Rising infrastructure costs without clear observability of real consumption.
- Scattered leads with no scoring or automatic routing to franchises.
- An old stack that blocked new integrations and per-market feature flags.
The NapsixAI solution
- Re-architecture on production AWS: EC2 + Lambda + RDS + CloudFront.
- Global CDN with aggressive caching and Core Web Vitals optimization.
- A qualified lead pipeline with automatic scoring and delivery to franchises.
- Observability with CloudWatch, right-sizing and savings plans to control cost.
- Production deploy of the new Franquiday portal, with no downtime.
- A base ready for new verticals, multi-country and recurring campaigns.
Technology stack
How it is built.
What we deliver
What makes the difference day to day.
Buy-and-sell marketplace
A catalog of companies, franchises and investment opportunities with advanced search, industry and location filters.
Production AWS infrastructure
EC2 with autoscaling, Lambda for async work, multi-AZ RDS and global CloudFront.
Qualified lead pipeline
Smart forms, automatic scoring and routing to the right franchise. Every lead reaches the sales team with context.
Mobile performance
Core Web Vitals optimization, multi-layer caching and global CDN delivery.
A clearer funnel
Funnel redesign, clear CTAs and a mobile-first experience.
Observability and cost control
Proactive monitoring, right-sizing, savings plans and event-driven architecture.
Do you have a similar project?
Tell us what your operation needs and we will look at what to build first.